The Crafted by Society campaign returns for 2025, and we’re once again tapping our Society members to help shape the beers ahead.
Each round, you’ll nominate and vote on key elements of this year's release—from base beer style to adjuncts, beer name and label art, culminating in a one-of-a-kind release, crafted exclusively by and for Society members.
This is your chance to help create the next member legend. Are you in?
Voting for the base beer style will conclude on May 15th. Nominations for beer concepts with additional adjuncts will begin May 16th.
Learn more about each style below and watch your email for next steps!
Imperial Stout with Bananas, Marshmallows, Graham Crackers, and Vanilla
The American-style Imperial Stout won out over other top beer styles such as Barley-wine, Belgian Quadrupel and Scotch Ale.
While coffee and coconut were also top adjuncts, they were edged out overwhelmingly by vanilla which paved the way for other s'mores-like ingredients with banana being a surprisingly popular choice.
American Light Lager
American Lager
Cream Ale
American Wheat Beer
Blonde Ale
American Pale Ale
American Amber Ale
California Common
American Brown Ale
American Porter
American Stout
American Barleywine
Wheatwine
Witbier
Belgian Pale Ale
Belgian Blond Ale
Saison
Belgian Dubbel
Belgian Quadrupel
Ordinary Bitter
Best Bitter
Strong Bitter
Dark Mild
English Porter
Oatmeal Stout
Foreign Extra Stout
Old Ale
English Barleywine
Russian Imperial Stout
Irish Red Ale
Irish Stout
Wee Heavy
Munich Helles
Festbier
Helles Bock
Vienna Lager
Munich Dunkel
Schwarzbier
German Pils
Märzen
Rauchbier
Dunkles Bock
Doppelbock
Eisbock
Weissbier
Dunkles Weissbier
Weizenbock
Berliner Weisse
Gose
Known for its strength, complexity, and deep malt richness, English Barleywine is the kind of beer that demands slow sipping, a fireside seat, and maybe a few leather-bound books. Expect a warming medley of toffee, dried fruit, and just enough hop bitterness to balance it all out.
Concept/Adjunct Nominations begins Friday May 16th
