Tulip Glass Icon The Crafted by Society campaign returns for 2025, and we’re once again tapping our Society members to help shape the beers ahead. Tulip Glass Icon

HOW IT WORKS

Each round, you’ll nominate and vote on key elements of this year's release—from base beer style to adjuncts, beer name and label art, culminating in a one-of-a-kind release, crafted exclusively by and for Society members.

This is your chance to help create the next member legend. Are you in?

Voting for the base beer style will conclude on May 15th. Nominations for beer concepts with additional adjuncts will begin May 16th.

Learn more about each style below and watch your email for next steps!

Banana Graham

Crafted by Society in 2024

Imperial Stout with Bananas, Marshmallows, Graham Crackers, and Vanilla

The American-style Imperial Stout won out over other top beer styles such as Barley-wine, Belgian Quadrupel and Scotch Ale.

While coffee and coconut were also top adjuncts, they were edged out overwhelmingly by vanilla which paved the way for other s'mores-like ingredients with banana being a surprisingly popular choice.

Shop the Graham

Stage 1 - Nominating the Beer Style

Stage 2 - Beer Style Voting

Very strong dark ale: intense fruit, dark sugar, warming.
Very strong dark ale: intense fruit, dark sugar, warming.
Strong ale with rich malt sweetness and mild hop bitterness.
Strong ale with rich malt sweetness and mild hop bitterness.
Strong bock: malty, roasty, smooth finish.
Strong bock: malty, roasty, smooth finish.
And the winner is...

English Barleywine

Known for its strength, complexity, and deep malt richness, English Barleywine is the kind of beer that demands slow sipping, a fireside seat, and maybe a few leather-bound books. Expect a warming medley of toffee, dried fruit, and just enough hop bitterness to balance it all out.

Concept/Adjunct Nominations begins Friday May 16th