Black Tuesday Is Coming: Tuesday, October 24, 2017

We live for the weekdays around here. And on Tuesday, October 24, 2017, it’s not only our favorite day of the week, it’s our favorite day of the year. On October 24 at 10:00 a.m. PT, we unleash the 2017 edition of our infamous bourbon barrel-aged imperial stout, Black Tuesday, upon the world.

Get Black Tuesday (2017) Here!

This year’s edition of Black Tuesday emerges from oak after extensive barrel-aging, developing deep, warming notes of vanilla, caramel, dark chocolate, bourbon, dark fruit and singed oak, finishing at 19.5% ABV. It’s a sophisticated fusion of flavor and time – fit to claim its own day of the week. Below are details to help you plan accordingly for the 2017 release.

Public Release

The 2017 public release of Black Tuesday will be conducted live on our website,, on Black Tuesday, Tuesday, October 24, 2017.


Tuesday, October 24, beginning at or around 10:00 a.m. PT (1:00 p.m. ET)



6 bottles per person (first-come, first-served)
Must be 21 or older to purchase

Retail Price

$29.99 plus tax

How to Claim

Pickup in Placentia, CA or Washington, D.C.;
shipping within CA also available

This year, it will be easier than ever for fans from coast-to-coast to get their hands on bottles of Black Tuesday. Purchased bottles will be available for pickup from our Fulfillment Center at The Bruery in Orange County and The Bruery Store at Union Market in Washington, D.C., scheduled to open in November. On the day of the public sale, you’ll select your delivery method at checkout (pickup in CA, pickup in D.C., ship within CA). Bottles will be available for public pickup beginning in October in CA and likely November in D.C. Shipping within CA will also be available, starting October 31. Location-specific details are below. 

The sale is open to all customers, including Society members, who enjoy guaranteed access to purchase bottles of Black Tuesday (at a discount) as part of their October allocations (from Monday, October 2 through Saturday, October 21). Society members will receive an extra allocation of Black Tuesday (first-come, first-served) on Monday, October 23 in advance of the public sale. The public sale begins at 10:00 a.m. PT (1:00 p.m. ET) on Tuesday, October 24.

Don’t leave it to chance

Black Tuesday only sees one major release per year. From time to time, we release limited quantities from our archives for special sales and events. The only way to guarantee access to Black Tuesday is by joining one of our Societies. Members of our Reserve Society and Hoarders Society enjoy the greatest access and discount to Black Tuesday. Our Preservation Society members currently enjoy guaranteed access to seven bottles of Black Tuesday: one is included in the Fourth Quarter Preservation Society package (ready for pickup/delivery near the end of the year). Six additional bottles are available for Preservation Society members to purchase on through October 21. And there is still time to join!

Join the Preservation Society today for guaranteed access.

Black Tuesday 2017 Label

Pickup & Shipping | details and deadlines

Public pickup and shipping (within the state of California) begin on Tuesday, October 31. Pickups from our D.C. store are anticipated to begin on or around Tuesday, November 14. We’ll email those who select D.C. pickup with an exact date as we finish our preparations for opening our East Coast store.

How do you want to get your bottles?

Select this at checkout

Pickup location


Pickup deadline

Pickup in CA

Pickup - CA Pickup 741 Dunn Way, Placentia, CA, 92870 Tues., Oct. 31 Dec. 31, 2017

Ship within CA

(for a fee)
Ship to Residence / Business (Beer Shipping - CA Only) N/A Tues., Oct. 31 N/A

Pickup in D.C.

Pickup - DC Pickup 513 Morse St. NE, Washington, D.C., 20002 On or around Tues., Nov. 14 Jan. 31, 2018

CA Pickup

If the CA bottle pickup option is selected for Black Tuesday by a customer during checkout, bottles must be picked up from our Fulfilment Center (741 Dunn Way, Placentia, CA) by December 31, 2017. Any bottles not picked up by the public at this time will be shipped to the customer’s address on file and charged at the customer’s expense. If the address on file is not a valid California address or we are unable to assess shipping charges on a customer’s credit card on file, we will assess a $3 restocking fee per bottle and bottles will be forfeit. If you would like to name someone else (a “trustee”) to pick up beer for you from our Fulfillment Center, list his or her name in the “Trustee” box at checkout.

CA Shipping

Beer shipping (for an additional cost) is available within California through Golden State Overnight. An adult, 21 years of age or older, must be present to receive and sign for the delivery. Public shipping begins on Tuesday, October 31. Shipping notification emails will be sent to recipients when packages are en route.

D.C. Pickup

If the D.C. bottle pickup option is selected for Black Tuesday by a customer during checkout, bottles must be picked up from The Bruery Store at Union Market (513 Morse St. NE, Washington, D.C.) by January 31, 2018. Any customers who do not pick up their bottles by January 31, 2018 will be assessed a $3 restocking fee per bottle and bottles will be forfeit. If you would like to name someone else (a “trustee”) to pick up beer for you from our D.C. store, list his or her name in the “Trustee” box at checkout.

Black Tuesday bottling line

Society Member Pickup and Delivery

Reserve and Hoarders Society members attending the Black Tuesday Release Party on October 24 can pick up bottles of Black Tuesday on Tuesday, October 24. Pickups and shipping begin for all other Reserve and Hoarders Society members the following day, Wednesday, October 25. Pickups for Preservation Society members begin Friday, October 27.

Reserve and Hoarders Society members have until February 28, 2018 to pick up any purchases from the 2017 calendar year (March 31, 2018 to ship). Any purchases made by Preservation Society members in Q4 2017, including the Fourth Quarter Preservation Society package and bottles of Black Tuesday, must be picked up by the end of the subsequent quarter (Q1 2018, which is March 31, 2018).

Society Pickup in D.C.?

Society members are eligible to purchase additional bottles of Black Tuesday during the public sale, at their discount (if applicable), for pickup in D.C. “Pickup – DC Pickup” must be selected at checkout, and the public DC pickup deadline of January 31, 2018 applies. Please note this only applies to purchases of Black Tuesday made during the public sale period, not to any other purchases made by Society members in 2017 (including Black Tuesday bottles purchased during Society allocations).  Society members who join our 2018 Reserve Society – DC  and Hoarders Society – DC will be eligible to pickup included bottles and other purchases made in 2018 beginning in January 2018.

Draft Release & Tasting Rooms Sale


Society Release Party

Our ticketed, Society-exclusive Black Tuesday Release Party on October 24 will feature unlimited samples of over a dozen draft-exclusive Black Tuesday treatments and variants (plus Super Juicy Tuesday from Offshoot Beer Co.), a plated meal and small bites from Urge Gastropub, Black Tuesday barrel-aged coffee from Mostra, live music, specialty glassware, limited edition merchandise and more. Tickets are available first-come, first-served to Reserve and Hoarders Society members.

Tasting Rooms

We’ll also celebrate the release of Black Tuesday in our Tasting Rooms with the public draft and bottle release at our Tasting Rooms at The Bruery and Bruery Terreux upon opening on Tuesday, October 24 (noon at The Bruery, 4:00 p.m. at Bruery Terreux).

In addition to bottles on sale via, bottles of Black Tuesday (2017) will also be on sale, first-come, first-served, at our Tasting Rooms. There will be a three bottle limit per person for in-store sales. Draft pours of Black Tuesday (2017) will be limited to two tasters or one 5-oz. pour per person. Guests will also enjoy access to a Black Tuesday variant or edition from the archives, plus a new small batch treatment.


Are you ready?

We will be monitoring the Black Tuesday public sale – conducted via on Tuesday, October 24 – closely. Black Tuesday will be sold on a first-come, first-served basis. Simply adding beer to your cart does not guarantee availability – you must fully check out with a credit card to ensure your order is placed. If the product appears temporarily unavailable, keep checking. Please monitor The Bruery Facebook, Twitter and Instagram accounts for updates, especially for notification when we are officially sold out.

In advance of the sale, you may wish to establish / review your account on to speed up your transaction.

Details are subject to change.

If, for any reason the sale is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of The Bruery, which, in The Bruery’s sole determination, corrupts or affects the administration, security, fairness, integrity or proper conduct of this sale, The Bruery reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend the sale. Participants agree to indemnify and hold harmless The Bruery from any and all liability arising out of or relating in any way to customers’ participation and to release all rights to bring any claim, action or proceeding against The Bruery. The Bruery reserves the right in its sole discretion to disqualify any person they suspect or find: (i) to have tampered with the process or the operation; (ii) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (iii) or to be acting in violation of these Official Rules. Any violation of these Official Rules by will result in such person’s disqualification.


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