2019 Welcome Weekend: A Recap

Every year, we look forward to welcoming our Society members into Famille Rue, and this year was no different. We love shaking things up, and that’s why we wanted to start 2019 off with a bicoastal bang! This past weekend was full of festivities and experiences, with our All Access event as the pinnacle. Our goal was to create an immersive environment, where our Society members can have a behind-the-scenes look at the life of the beer we love making. From brewing and production to our cellar program and distribution— and all of this, of course, included a bounty of tasters!

On Friday, January 18th, our East Coast Society Members kicked off 2019 with an epic beer lineup at Franklin Hall, an American beer hall located in the historic Manhattan Laundry building at 1348 Florida Ave NW, Washington, DC. Members waited eagerly at the entrance in anticipation of an impressive lineup of Society exclusive beers such as the long-awaited return of Mocha Wednesday. Once the event began, Society members were seen mingling with our Bruers while enjoying the delectable libations. With over 100 Society Members in attendance,  it appeared the level of excitement for the 2019 lineup of beers was definitely high. Even more so after receiving a complimentary bottle of White Mocha.

Back on the West Coast, what better way to begin a weekend full of celebrations than with a brunch? With six incredible beers crafted just for this event and an array of delectable fare, Saturday’s Famille Brunch was the perfect start to Welcome Weekend in California. On tap, we featured Rum Barrel-Aged Tart of Darkness with cherry, chocolate, and vanilla, On Tuesdays We Brunch, Break Apart So Happens It’s Tuesday, No Flute Required, Citrus is Life, and Mash and Morning Grind. The fare included a mini breakfast burrito station and tacos from The Mexican Taco Catering as well as muffins and scones from Mead’s Green Door Cafe! We’ll let the photos speak for themselves.

On Sunday, we hosted our first ever Member All Access where members got the opportunity to take intimate self-guided journeys through The Bruery production facility and meet the Bruers who make the beer we all love. From fermentation to packaging to distribution, Hoarders and Reserve members got the opportunity to meet The Bruery team across the board. Twelve pours of specially-curated beers like So Happens It’s Mole and Salted Snack Stout, paired with an event-exclusive 375-ml bottle of White Mocha (2019), made the event quite a hit.

An excited Society member collecting his complimentary White Mocha bottle.

We concluded the weekend with our first Society Member Monday of the year. Every first Monday we close the Bruery Terreux Tasting Room to the public and host Society members to exciting and immersive events with previous of upcoming Society-only releases unique and exclusive merch. Members had the chance to mingle and try some of the first NEW member beers of 2019 like White Chocolate (2019), Brazo Brazo, Stream Crossing, and Wee Heavy Coconuts (2019).

Thank you to all who attended— to say we are excited for what 2019 has in store is an understatement, and we can’t wait to share these special moments with our Society members!

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