craft your exclusive
barrel-aged masterpiece
your ultimate expression of craft
The Private Barrel Program represents the pinnacle of everything we do at The Bruery—a fusion of precision, patience, and an uncompromising dedication to craft. For 2025, we’re elevating the experience even further, giving your vision the spotlight with an all-new, premium label design that puts your beer front and center.
This is more than just a personalized barrel-aged beer; it’s an expression of taste, a conversation piece, and an experience meant to be shared. Whether enjoyed with close friends or cellared for a future celebration, your one-of-a-kind creation is destined to leave a lasting impression.
Your Beer. Your Story.
The Private Barrel Program lets you put your signature on a world-class barrel-aged beer. This is a beer designed to reflect your vision. Every sip will tell a story—your story.
Elite Craftsmanship
This exclusive release begins with a meticulously blended base of Black Tuesday, aged across a curated selection of premium barrels to achieve remarkable depth and complexity. Each bottle reflects our commitment to precision, balance, and the artistry of barrel-aged brewing.
An Experience Worth Savoring
Whether celebrating a milestone occasion, building a collection, or simply sharing something exceptional with friends, this is beer at its most personal—crafted to be remembered.
Your Beer. Your Story.
The Private Barrel Program lets you put your signature on a world-class barrel-aged beer. This is a beer designed to reflect your vision. Every sip will tell a story—your story.
Elite Craftsmanship
This year’s release features Black Tuesday aged for 18 months in Elijah Craig 18-Year bourbon barrels, carefully selected for their depth and nuance. The result is a rich, expressive take on Black Tuesday, shaped by the distinct qualities of each barrel.
An Experience Worth Savoring
Whether celebrating a milestone occasion, building a collection, or simply sharing something exceptional with friends, this is beer at its most personal—crafted to be remembered.
Your Beer.
Your Way.
The Private Barrel Program gives you complete control over a world-class barrel-aged beer, crafted to your vision. Choose your barrel, your finishing touches, and even your name on the bottle. Every sip tells a story—your story.
An Experience Worth Savoring
This isn’t just beer—it’s a journey. Taste, refine, and witness your creation evolve over time. Whether celebrating a milestone, building a collection, or sharing a masterpiece with friends, this is beer at its most personal.
Elite Craftsmanship
With only a handful of barrels available each year, this program is a true rarity. Each beer is built on The Bruery’s legacy of innovation and quality, ensuring an exceptional result worthy of its exclusivity.
how it works
how it works
choose your barrel
WHEATED WHISKEY
Finishing in wheated whiskey barrels imparts a subtle buttery smoothness, layering in delicate honey, caramel, and oak with hints of floral and orange peel notes.
RYE WHISKEY
Finishing in rye whiskey barrels amplifies deep notes of dark chocolate, honey, and crème brûlée while layering in sharp rye spice and a touch of citrus.
customize your label
$180
$30 / bottle
- Exclusive Black Tuesday aged in Elijah Craig 18-Year Bourbon barrels
- Premium printed glass bottles with personalized gold foiled labels
- Detailed tasting notes and product insights from our resident Master Cicerone, Scott Fielder
$330
$27.50 / bottle
- Exclusive Black Tuesday aged in Elijah Craig 18-Year Bourbon barrels
- Premium printed glass bottles with personalized gold foiled labels
- Detailed tasting notes and product insights from our resident Master Cicerone, Scott Fielder
$1200
$25 / bottle
- Exclusive Black Tuesday aged in Elijah Craig 18-Year Bourbon barrels
- Premium printed glass bottles with personalized gold foiled labels
- Detailed tasting notes and product insights from our resident Master Cicerone, Scott Fielder
- Private 2-hour Barrel House rental for your group — host your own event in our iconic barrel cellar, a $1,000 value
Join the Ranks
of our biggest Black Tuesday fans
