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Welcome

To the 2024 Private Barrel Program

Tapping a Barrel of Black Tuesday

practice makes perfect

Our Private Barrel Program is a culmination of our efforts and expertise in barrel-aging, blending, and cellaring. For the 2024 evolution of the program, we are proud to once again present double barrel-aged Black Tuesday, finished exclusively in 5 gallon barrels sourced from Reservoir Distillery.

We are so excited to welcome you into our community of barrel-aging aficionados and celebrate this year's Private Barrel Program with us. This small-batch program is truly an exciting project for an intimate group of our biggest fans, and we hope to count you among them.

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The Beer - Always first

This unique blend of Black Tuesday started its life in a host of different barrels in our cellar. Brewed over two years ago, we have aged this batch of Black Tuesday in 11-year Henry McKenna, 8-year EH Taylor, 7-year Evan Williams, 6-year Weller, Peerless Rye, California Brandy, and Garrison Brothers barrels, and we even threw in a Sherry cask. We blended all these barrels together for optimal flavor balance and complexities, then double barreled exclusively into these 5 gallon barrels from Reservoir Distillery.

All these hand-selected barrels bring a new meaning to double barrel-aged Black Tuesday. To say this is a unique blend is an understatement, albeit a true one— aged once in specialty barrels then laid to rest in small format barrels for its final nuance, this is certainly a one-of-a-kind release.

"It’s truly a great beer! That’s the truth. It does differ from the regular Black Tuesday offering and I believe it’s better. We were also thrilled to see each bottle individually numbered."

—Lloyd & Carrilee Fox, Hoarders Society Members

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what's included

It's more than just a barrel and bottles; with your support of the Private Barrel Program, you're getting an exclusive bespoke experience unlike any other. With the extremely limited number of barrels available, you will be one of very few to appreciate and enjoy this premium product and the unique experience that comes with it.

Each exclusive 5-gallon barrel is $1200, and includes the following:

  • Your choice of spirit finishing barrel — rye vs. wheated
  • 24 custom-labeled bottles with your choice of text
  • 1 treated 5-gallon barrel with display cradle
  • Curated tasting notes
  • Pickup party invitation
  • Black Tuesday barrel tasting group experience at The Bruery's barrel cellar
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A Barrel to call your own

For the lucky ones that can get their hands on one of these barrels (and the 25 custom-labeled bottles of double barrel-aged Black Tuesday that come with it), count yourselves among our favorites for trusting in our expertise and appreciation for the art of barrel-aging and blending, and our excitement for this new iteration of a very special program.

"Being able to create your own label and the overall experience was one we still talk about to this day. In a world of mass produced beer, this felt even more special and unique. When you want the best, where else do you go from here? You are getting an incredible beer of Black Tuesday, and then taking it to the next level."

—Jeanette Morrison, Hoarders Society Member

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bringing new meaning to gift giving

Meet Brian Schmidt, longtime Society Member and fan of The Bruery. His purchase of the 2021 Single Barrel project meant so much more than good beer and a nice barrel— it meant sharing beers with family and creating irreplaceable memories.

Working in the spirits industry, Brian is keenly aware of what it takes to make an impression— so his own personal 5-gallon barrel, proudly displayed in his home office alongside bottles of Black Tuesday and countless other spirits, is the perfect talking point for his clients and friends.

"This was an incredible opportunity to take my favorite beer and make it my own— an exclusive-to-me collection of bottles that I can enjoy with my friends and family. Taking this one step further and making it unique to me is the ultimate society member perk."

—Brian Schmidt, Hoarders Society Member

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Looking for a
full size 53gal barrel?

Looking for a
full size 53gal barrel?

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With over 300 full-size barrels in various stages of aging we have more than enough options to offer for those seeking more.  Starting at $7500 you can embark on a guided tasting of a variety of barrels and hand-pick and hand pick the one that matches your desired flavor profile.  Want to add vanilla, coffee or another adjunct? We can make that happen. You'll also get to work with our in house designer to create custom front and back labels for your bottles.  Imagine the possibilities.

Want to learn more?

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Join the ranks

of our biggest Black Tuesday fans

Frequently Asked Questions

Need something else?  Email Us!