Author Archives: Daniel Munoz

  1. Hold The Spoon Release

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    After months of recipe development, we’re ready to unveil our collaboration with Jeni’s Splendid Ice Creams: Hold The Spoon . Early access for Society members starts online on March 4 and in online and in the Bruery Terreux Tasting Room on March 6, 2019. After meeting with our friends at Jeni’s, it became clear that we both focus on creating one-of-a-kind flavors utilizing only the best ingredients, making this collaboration a natural marriage of our two disruptive brands with fanatic followings.

    Hold The Spoon is an Imperial Blonde Ale inspired by the flavors of Jeni’s Salted Peanut Butter with Chocolate Flecks ice cream. Our innovation manager, Andrew Bell, states, “This was a fun project collaborating with a great craft company from another industry. Tasting through a bunch of ice creams is something we don’t often do at work at a brewery.” The decision to make a beer inspired by this particular ice cream was an easy one, Bell continues. “Jeni’s Salted Peanut Butter with Chocolate Flecks was one of our favorites from the start. It has a bold roasted peanut butter character that is balanced with the creaminess from the dairy, just the right amount of sugar and a surprising salty edge that really made you want to get another spoonful. We made this beer with the simple goal of conveying the wonderful experience of eating Jeni’s Ice Cream in… beer form,” he says.

    Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, adds, “I was so excited when the Bruery came to us with this idea — and I don’t think they could have picked a better ice cream to turn into a beer. I love everything the Bruery does, and this beer is no exception.”

    Hold The Spoon is brewed with lactose, cacao nibs, peanut flour and salt. It’s a full bodied, creamy beer with delicate notes of chocolate and peanut butter. The beer will be available online at www.thebruery.com and in tasting rooms, with a public launch party on March 6 at Bruery Terreux. Hold The Spoon will retail at $5.99 per can.

    The Hold The Spoon Launch Party will include:

    • Scoops provided by Jeni’s Splendid Ice Creams
    • Beer Pairings for purchase
    • Make your own beer floats for purchase
    • Collectible Glassware for purchase
    • Cans of Hold the Spoon for purchase to-go
  2. February 2019: Society Member Monday

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    Every first Monday of the Month we shutdown Terreux to the public, and invite our Reserve Society and Hoarders Society members to join us for an intimate evening with the team. We offer pours and tasters of new releases for the month and host a Bruer’s panel – where our brewers will walk you through the inspiration and process for each beer, and answer any questions. February’s event was a blast. Jeremy Grinkey and Nathan Watkins, walked our members through More Room For More, S’more BBL’s, Mocha Wednesday, and more. Here are a few our favorite conversations.

    Jeremy speaks on the lineage and work that goes into making More Room For More

    Jeremy starts by going in depth on the passion and aggressive amounts of fruit that go into More Room For More. Next he speaks to the inspiration behind S’more BBLs.

    Jeremy talks S’more BBLs

    Hoarders can find both beers in their current allocations and Reserve Society members have access to S’more BBLs. Don’t forget to join us for the next Society Member Monday on Monday, March 4 at the Bruery Terreux Tasting Room to enjoy another Bruer’s panel and Society-only happenings:

    Micro Science of Brewing:
    Our Quality Assurance Team will be there to give you the insight of what we do to ensure our beer is of the highest quality.

    Sensory Training:
    How do we describe beers and notice when an off-flavor may be present? We’ll show you how!

    Embroidery:
    Bring in items to be embroidered (hats, shirts, sweatshirts) for $5 per piece. Items will be collected during this Society Member Monday ONLY. Embroidered items have to be picked up during April’s Society Member Monday. #HoardersSociety has a limit of 8 items and #ReserveSociety has a limit of 4 items.

    Hope to see you there!

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